一、天方包子的品牌產(chǎn)品優(yōu)勢

1、 Brand product advantages of Tianfang Baozi

1. 招牌產(chǎn)品

1. Signature products

灌湯包：皮薄如紙、汁多餡鮮，采用「老面 + 生物發(fā)酵」雙工藝，面皮柔韌有彈性，咬開瞬間湯汁四溢。

Soup dumpling: With a thin skin like paper and a juicy filling, it uses a dual process of "aged noodles+biological fermentation". The dough is flexible and elastic, and when bitten open, the soup immediately overflows.

素三鮮：韭菜、雞蛋、木耳黃金配比，年銷量超 5000 萬個，復(fù)購率達(dá) 85%。

Su San Xian: a golden ratio of chives, eggs, and fungus, with an annual sales volume of over 50 million units and a repurchase rate of 85%.

黑椒牛肉包：進(jìn)口牛肉搭配黑椒汁，冷鏈鎖鮮技術(shù)保留肉汁，成為年輕消費者最愛。

Black Pepper Beef Bun: Imported beef paired with black pepper sauce, cold chain freshness locking technology retains the meat juice, becoming a favorite among young consumers.

2. 健康化創(chuàng)新

2. Health oriented innovation

雜糧包：全麥面粉 + 藜麥餡料，膳食纖維含量提升 3 倍，適合健身人群。

Coarse Grains Bun: Made with whole wheat flour and quinoa filling, with a threefold increase in dietary fiber content, suitable for fitness enthusiasts.

養(yǎng)生包：加入枸杞、山藥等食材，獲「中國營養(yǎng)學(xué)會」認(rèn)證，溢價率達(dá) 40%。

Health Kit: Contains ingredients such as goji berries and yam, certified by the Chinese Nutrition Society, with a premium rate of 40%.

二、行業(yè)趨勢：千億包子市場的「黃金賽道」

2、 Industry Trend: The 'Golden Track' of the Billion Dollar Bun Market

市場規(guī)模：2025 年中國包子市場規(guī)模預(yù)計突破 1500 億元，年增長率 13.6%。

Market size: The market size of Chinese steamed buns is expected to exceed 150 billion yuan by 2025, with an annual growth rate of 13.6%.

消費升級：30 元 / 籠的高端包子占比從 5% 升至 18%，健康化、場景化需求爆發(fā)。

Consumer upgrade: The proportion of high-end steamed buns priced at 30 yuan per cage has increased from 5% to 18%, leading to a surge in demand for healthy and scenario based products.

競爭格局：頭部品牌市占率不足 5%，區(qū)域性品牌（如天方包子）通過差異化策略快速崛起。

Competitive landscape: Top brands have a market share of less than 5%, while regional brands (such as Tianfang Baozi) quickly rise through differentiation strategies.

三、加盟流程：7 步開啟財富人生

3、 Franchise Process: 7 Steps to Start a Wealth Life

在線咨詢：撥打 400-0531-803 獲取《加盟手冊》。

Online consultation: Call 400-0531-803 to obtain the Franchise Handbook.

實地考察：到濟(jì)南總部試吃產(chǎn)品，參觀中央廚房。

On site inspection: taste the products at the headquarters in Jinan and visit the central kitchen.

選址評估：總部派專員實地調(diào)研，提供商圈分析報告。

Site selection evaluation: The headquarters sends a specialist to conduct on-site research and provide a business district analysis report.

裝修指導(dǎo)：輕裝修重體驗，15 天完成標(biāo)準(zhǔn)化裝修。

Decoration guidance: Light decoration emphasizes experience, complete standardized decoration in 15 days.

技術(shù)培訓(xùn)：3 天理論 + 實操，考核通過頒發(fā)結(jié)業(yè)證書。

Technical training: 3 days of theoretical and practical training, and a certificate of completion will be issued upon passing the assessment.

開業(yè)扶持：總部派督導(dǎo)駐店 7 天，策劃開業(yè)活動。

Opening support: The headquarters will send supervisors to stay in the store for 7 days to plan opening activities.

持續(xù)運營：每月新品免費升級，季度經(jīng)營分析會。

Continuous operation: Free monthly product upgrades and quarterly business analysis meetings.

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