大家好，今天我跟大家講一講，真正了解的餐飲行業(yè)關(guān)于加盟的現(xiàn)實(shí)情況。這些內(nèi)容是餐飲行業(yè)資深人士公開的秘密。如果你想要加盟餐飲項(xiàng)目？希望你能夠完整的看完這片篇文章。

　　Hello everyone, today I will talk to you about the real situation of franchising in the catering industry. These contents are secrets publicly disclosed by senior professionals in the catering industry. If you want to join a catering project? I hope you can read this article in its entirety.

　　你知道嗎？很多人想做餐飲創(chuàng)業(yè)，第一反應(yīng)就是找加盟。但在大型餐飲集團(tuán)待過，你就會(huì)明白一個(gè)最真實(shí)的邏輯。真正優(yōu)質(zhì)。盈利能力強(qiáng)的餐飲品牌，絕大多數(shù)都是只做直營，不對(duì)外開放加盟。不是不想做大，而是餐飲這個(gè)行業(yè)極度依賴精細(xì)化管理。前廳服務(wù)，后廚出品。衛(wèi)生標(biāo)準(zhǔn)，人員培訓(xùn)成本管控，每一個(gè)環(huán)節(jié)都決定品牌生死。直營才能把標(biāo)準(zhǔn)統(tǒng)一把品質(zhì)守住，把品牌口碑做穩(wěn)，而加盟模式。和品牌長(zhǎng)期運(yùn)營的邏輯。本身就是沖突的。好像自己開店已經(jīng)很賺錢。根本不需要靠加盟來擴(kuò)張。這是第一類？也是行業(yè)里最頂級(jí)的項(xiàng)目。只直營不加盟？

　　Did you know? Many people want to start a catering business, and their first reaction is to look for franchisees. But after working in a large catering group, you will understand the most authentic logic. Truly high-quality. The vast majority of profitable catering brands only engage in direct sales and do not open up franchise opportunities to the public. It's not that they don't want to expand, but the catering industry relies heavily on refined management. Front desk service, kitchen products. Hygiene standards, personnel training cost control, and every link determine the life and death of the brand. Direct sales can unify standards, maintain quality, and stabilize brand reputation, while franchising is the key. The logic of long-term brand operation. It is inherently conflicting. It seems like opening your own store is already very profitable. There is no need to rely on franchising to expand. Is this the first category? It is also the top project in the industry. Only direct sales without franchise?

　　那市面上能加盟的項(xiàng)目又分哪幾種呢？第二種。是以中央廚房半成品預(yù)制菜。供應(yīng)鏈為核心的品牌。這類項(xiàng)目標(biāo)準(zhǔn)化程度高，具備開放加盟的條件。但他們的加盟對(duì)象并不是普通創(chuàng)業(yè)小白。通常只開放給各地有經(jīng)驗(yàn)，有實(shí)力的資深餐飲人。成熟餐飲公司？因?yàn)樗麄兌\(yùn)營，懂管理，能落地，品牌方才敢合作。普通人想進(jìn)入門檻其實(shí)非常高。第三種。就是我們最常見的面向大眾招商的小餐飲，奶茶，小吃，輕餐飲項(xiàng)目。這類品牌的核心。不是做餐飲運(yùn)營？而是做加盟招商，他們通常只做好一套店面的 vis 形象設(shè)計(jì)。做幾款產(chǎn)品就開始對(duì)外招商。品牌沒有長(zhǎng)期的。規(guī)劃。運(yùn)營投入也沒有持續(xù)的門店扶持。他們的盈利點(diǎn)很簡(jiǎn)單，一是賺加盟費(fèi)。一個(gè)品牌火一陣！割一波不行了，就換個(gè)品類，重新做個(gè)牌子。繼續(xù)走。二是賺供應(yīng)鏈的差價(jià)。食材。醬料。包裝必須從總部進(jìn)，價(jià)格偏高，總部利潤是保證的，但加盟店成本高，利潤薄，競(jìng)爭(zhēng)力弱，最后存活率自然很低。這不是抹黑費(fèi)？這就是行業(yè)里？真實(shí)存在的情況。

　　What are the types of projects that can be joined on the market? The second type. It is a semi-finished pre made dish in the central kitchen. A brand with supply chain as its core. This type of project has a high degree of standardization and meets the conditions for open franchising. But their franchisees are not ordinary startup novices. Usually only open to experienced and capable senior catering professionals from various regions. Mature catering company? Because they understand operations, management, and are able to implement, brands dare to cooperate. The threshold for ordinary people to enter is actually very high. The third type. It is our most common small catering, milk tea, snacks, and light catering projects aimed at attracting public investment. The core of this type of brand. Not doing catering operations? But rather doing franchise investment, they usually only do a good set of VIS image design for one store. Start attracting external investment by developing a few products. A brand does not have a long-term reputation. plan. There is also no sustained store support for operational investment. Their profit point is very simple, one is to earn franchise fees. A brand is going viral! Cutting one wave won't work, just switch to a different category and create a new brand. Go on. The second is to earn the price difference in the supply chain. ingredients Sauce. The packaging must come from the headquarters, the price is high, and the headquarters' profit is guaranteed. However, franchise stores have high costs, thin profits, weak competitiveness, and ultimately low survival rates. Isn't this a smear fee? Is this in the industry? The real situation that exists.

　　所以回到大家最關(guān)心的問題。到底什么樣的餐飲加盟？對(duì)于沒有餐飲經(jīng)驗(yàn)的加盟商。才相對(duì)靠譜，能做的長(zhǎng)久。以我在行業(yè)里的經(jīng)驗(yàn)來看。只有一種模式。相對(duì)健康。就是以成熟的供應(yīng)鏈半成品標(biāo)準(zhǔn)化為基礎(chǔ)。并且品牌總部與加盟商實(shí)行聯(lián)營托管模式。簡(jiǎn)單說就是加盟商投資。總部全權(quán)負(fù)責(zé)門店的運(yùn)營管理，出品人員。加盟商不操心日常經(jīng)營，最后按利潤分紅。這對(duì)于公司總部的供應(yīng)鏈優(yōu)勢(shì)成熟程度。=和運(yùn)營管理能力要求就會(huì)非常高，只有標(biāo)準(zhǔn)統(tǒng)一管理，統(tǒng)一品牌才能走得遠(yuǎn)，加盟店才能真正賺到錢。最后給所有做餐飲加盟的朋友一句實(shí)在話。好項(xiàng)目不輕易放家門，放家門的不一定是壞項(xiàng)目，但一定要看清模式。看清運(yùn)營，看清自己適不適合。餐飲沒有捷徑？靠譜的模式比一時(shí)的沖動(dòng)重要得多。

　　So back to the most concerning issue for everyone. What kind of catering franchise is it? For franchisees without dining experience. It is relatively reliable and can be done for a long time. Based on my experience in the industry. There is only one mode. Relatively healthy. It is based on the standardization of mature supply chain semi-finished products. And the brand headquarters and franchisees implement a joint venture custody model. Simply put, it is franchisee investment. The headquarters is fully responsible for the operation and management of the stores, as well as the production personnel. Franchisees do not worry about daily operations and ultimately receive dividends based on profits. This affects the maturity of the supply chain advantage for the company headquarters. =The requirements for operational management skills will be very high. Only with standardized and unified management can a unified brand go far and franchise stores truly make money. Finally, a word of truth to all friends who join the catering franchise. Good projects should not be easily left at home, and those who are left at home may not necessarily be bad projects, but it is important to see the pattern clearly. See clearly the operation and whether you are suitable for it. Is there no shortcut to dining? A reliable pattern is much more important than a momentary impulse.