開(kāi)店到底是加盟好還是自己干好,加盟怕被坑,自己干又沒(méi)經(jīng)驗(yàn),今天一條視頻給你分析清楚利弊,讓你不再糾結(jié),首先先說(shuō)結(jié)論,沒(méi)有絕對(duì)的好壞,選擇哪個(gè)取決于你手里的資源、經(jīng)驗(yàn),以及你到底想要什么。

　　Is it better to join or do it yourself when opening a store? Joining is afraid of being cheated, and doing it yourself lacks experience. Today, a video will analyze the pros and cons for you, so that you no longer have to worry. First of all, let's draw a conclusion. There is no absolute good or bad, and choosing which one depends on your resources, experience, and what you really want.

　　咱先說(shuō)加盟，優(yōu)勢(shì)非常明顯,有強(qiáng)大的品牌背書(shū),你像選址呀，產(chǎn)品研發(fā)呀、運(yùn)營(yíng)管理呀,這些都不需要你操心,對(duì)新手小白來(lái)說(shuō)就是非常的友好,另外，你像裝修呀、拿貨呀,這些總部都已經(jīng)定好了,那你的踩坑風(fēng)險(xiǎn)也比較低。

　　Let's talk about franchising first. The advantages are very obvious, with strong brand endorsement. You don't need to worry about site selection, product research and development, and operation management. It's very friendly for beginners. In addition, you have already set up headquarters for decoration and procurement, so your risk of stepping into pitfalls is relatively low.

　　但缺點(diǎn)也很扎心,一上來(lái)就要交一大筆費(fèi)用,你像加盟費(fèi)啊、保證金呀,后續(xù)還有管理費(fèi),拿貨也要按總部的來(lái),像產(chǎn)品定價(jià)、產(chǎn)品啊,你都沒(méi)有自主權(quán)利,如果遇到了不良的加盟商的話(huà),你就純純被當(dāng)割韭菜,交了一大筆費(fèi)用,最后一毛不掙。

　　But the downside is also very heart wrenching. You have to pay a large amount of fees from the beginning, such as franchise fees, security deposits, and management fees. You also have to follow the headquarters' pricing and product procurement, and you don't have the autonomy. If you encounter a bad franchisee, you will be treated like a leek, paying a large amount of fees and not earning a penny in the end.

　　再說(shuō)說(shuō)自主開(kāi)店最大的好處就是自由,不用交那些亂七八糟的加盟費(fèi),像產(chǎn)品定價(jià)呀、拿貨呀,全都自己說(shuō)了算,前期的投入要比加盟低很多,但這也不簡(jiǎn)單,因?yàn)槟阕约洪_(kāi)店的話(huà),要從前期的選址,到找供應(yīng)鏈、定產(chǎn)品,到日常運(yùn)營(yíng),后期的話(huà)你還要做運(yùn)營(yíng)推廣,全靠自己摸索,如果沒(méi)經(jīng)驗(yàn)的話(huà),那可能就一步錯(cuò)、步步錯(cuò)，血本無(wú)歸。

　　In addition, the biggest advantage of independent store opening is freedom. You don't have to pay the messy franchise fees, such as product pricing and goods collection. You have your own the final say. The investment in the early stage is much lower than that in the franchise, but this is not simple. If you open your own store, you need to go from the location in the early stage to finding the supply chain, ordering products, and daily operation. In the later stage, you also need to do operation promotion. It depends on your own exploration. If you have no experience, it may be wrong step by step, and you will lose money.